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Domino’s Pizza is now offering a gluten-free pizza crust.  Domino’s president and CEO J. Patrick Doyle stated that the gluten-free pizza crust came about because of customer requests.

It’s likely that Domino’s believes that there is sufficient consumer demand to increase revenue since Domino’s will be charging an additional $3 for a small (10″) gluten-free pizza pie.  It may be a little more expensive to produce, but that probably also includes additional profit.  However, it’s unlikely that people with gluten intolerance will complain.

Domino’s said the gluten-free pizzas will be prepared and baked in kitchens that also cook regular pizza dough, so cross-contamination could be an issue for people with severe gluten intolerance or severe symptoms of celiac disease. 

Domino’s website states: “Domino’s pizza made with a Gluten Free Crust is prepared in a common kitchen with the risk of gluten exposure. The National Foundation for Celiac Awareness supports the availability of Domino’s Gluten Free Crust, but CANNOT recommend the pizza for customers with celiac disease. Customers with gluten sensitivities should exercise judgment in consuming this pizza.”

However, this is a great move on the part of Domino’s because at least the majority of people suffering from gluten intolerance will be able to eat pizza!